Marketing, Communications & Creative Leader
Brand Strategy
Integrated Communications
Digital Strategy
Organizational Growth
Team Leadership
Profile
Marketing, communications and creative leader with 15+ years of experience building brands, teams and systems across complex organizations. Experienced in integrated communications, digital strategy, organizational growth and brand governance, with a track record of turning ambitious ideas into scalable programs and stronger audience experiences.
Known for strategic thinking, hands-on execution and building high-performing teams where people understand the mission, take ownership and do work they’re proud of.
Education
MFA, Graphic Design
Iowa State University
MA, Environmental Graphic Design
Iowa State University
BFA, Graphic Design
Iowa State University
Community Leadership
College Station Parks & Recreation Advisory Board
Board Member | 2025–Present
Brazos Valley Mountain Bike Association
Various Officer Roles | 2011–Present
Licensed NICA Mountain
Bike Coach
Various Roles | 2011–Present
Experience
Texas Interscholastic Mountain Bike League
Associate League Director | 2022–Present
Help lead strategy, communications, growth and operations for a statewide youth sports organization serving 1,000+ student-athletes and more than 500 volunteer coaches.
Helped transition the league from two part-time leadership roles to a financially sustainable model supporting two full-time leaders through funding, partnerships, sponsorship and revenue growth.
Helped develop and implement a North/South conference structure that expanded organizational capacity while maintaining a consistent statewide experience.
Lead integrated marketing and digital strategy across web, email, social, sponsorship and participant communications, including a website overhaul and HubSpot audience journey mapping.
Helped guide a league that achieved the highest athlete retention among NICA leagues from 2025–26 and 95% staff retention entering 2027.
Texas A&M AgriLife
Director of Marketing & Communications | 2018–2022
Led marketing, communications, creative and digital strategy for a statewide organization serving 5,000+ employees and audiences across all 254 Texas counties.
Led multidisciplinary creative, web and multimedia teams supporting brand, digital, newsroom, social media and institutional communications.
Helped oversee a digital ecosystem of approximately 1,200 websites, including UX, accessibility, governance, information architecture and scalable publishing systems.
Built systems and self-service resources that reduced reactive creative production from roughly 70% of team workload to 20%, protecting capacity for higher-value strategic work.
Served on Texas A&M University’s Brand Council and brand audit committee, contributing to institutional brand governance and thought leadership.
Texas A&M University
College of Agriculture & Life Sciences, Assistant Lecturer | 2019–2022
Terra Firma Racing
Co-Owner / Race Director | 2014–2019
Earlier Experience
Texas A&M University, Division of Research, Creative Manager
Texas A&M University Libraries, Graphic Designer
Iowa State University, Graphic Designer
Reach Out
I’m always interested in meeting thoughtful people doing meaningful work.
Kim Topp 