Texas A&M Libraries 2013 Campaign

The Libraries’ 2013 campaign needed to do two things: get people to want the posters and put the Libraries’ services out there.

To do this, we selected a number of iconic Aggie images that would speak to both the K-12 schools throughout Texas requesting the posters (Librarie Louie and Kyle Field especially) and to the over 2,000 freshman (Sully’s boot and the Century Tree) who would be attending our Gig ‘Em Week Open House. The images were key in getting our audience to want the posters, but it is the clever copy that takes the posters to the next level in promoting the Libraries.

PosterFrames PostcardsDigital Display Digital Display Digital Display Digital Display

Twitter skin mock-up
Twitter skin mock-up

2013 Libraries Poster Campaign 2013 Libraries Poster Campaign 2013 Libraries Poster Campaign 2013 Libraries Poster Campaign