George R. R. Martin – Exhibit Promotion

Deeper Than Swords catalogue cover
Deeper Than Swords catalogue cover

The Deeper than Swords exhibit launch and exhibit catalogue won “the most prestigious award of the American Library Association (ALA),” the 2014 John Cotton Dana Library Public Relations Award. The exhibit catalogue also won ALA’s Leab award, which is given annually in recognition of excellence in the publication of catalogues and brochures that accompany exhibitions of library and archival materials.

Deeper than Swords is an exhibit hosted by Texas A&M University Libraries celebrating the work of George R. R. Martin. The exhibit was kick-off with an opening event featuring a themed dinner with GRRM, author signing, a lecture by GRRM followed by an advanced screening of the Premiere of season 3, Game of Thrones.

Marketing the event involved developing a micro-site, social media skins, graphics for digital advertisements, building banners, event programs, and even table arrangements and dinner cards for the VIP feast.

The centerpiece of design was the 70+ page Deeper than Swords exhibit catalogue which can only begin to be portrayed here digitally.

 

The catalogue featured quotes throughout it to introduce each section
The catalogue featured quotes throughout it to introduce each section
The purpose of the catalogue was to highlight materials that are part of the Cushing GRRM collection.
The purpose of the catalogue was to highlight materials that are part of the Cushing GRRM collection.
John Picacio provided artwork
John Picacio provided artwork
Catalogue spread
Catalogue spread
Catalogue spread
Catalogue spread

 

Custom building banners on Cushing Memorial Library to  promote the event and exhibit

Custom building banners on Cushing Memorial Library to promote the event and exhibit

Custom building banners
Custom building banners

Deeper than Swords

Digital displays and poster series used to promote the event
Digital displays and poster series used to promote the event
Deeper Than Swords micro-site
Deeper Than Swords micro-site
Deeper Than Swords micro-site
Deeper Than Swords micro-site